Future proof your business
We power the strategies, insights, and tactics for many of the world’s market-leading brands so they can take their market research, marketing, and brand efforts to the next level.
Understand why your customers buy, behave, and make decisions, what they will most likely do next, and identify how your brand and competition are impacted by emerging trends with our cutting edge intelligence.
Select Partners






A new way to understand your customer
True to life
What people say they will do and what they actually do are often quite different. Traditional Survey Sciences are time-consuming to design, expensive to deploy, and slow to get back. Lelex Prime’s language-based methodologies reveal people’s true interests, opinions, and attitudes (IOA).
Powered by science
All of our models are powered by real-world data and global scientific research. This ensures that the insights you receive are rooted in observable facts. Our expanding knowledgebase spans over 20 countries, >2,000 Scientists, and >23,000 published studies. Pure scientific horsepower!
Rapidly actionable
The world is changing fast… every second of every day, news, social media, entertainment, financial markets, weather, etc. impact our perceptions and how our moods and behaviors change from morning to night. Our models are always current, allowing you to answer questions big and small, at the speed you need.
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Faster. Smarter. More cost-effective insights.
On-demand intelligence
No more lengthy surveys or time-consuming market research projects. Get the insights you need, when you need them.
Unlock hidden insights
Discover the unseen forces that are impacting your brand and category so you can always be one step ahead.
Identify trends earlier
Recognize trends before they become mainstream so you can build strategy and tactics that give you a competitive edge.