October 20, 2020 breilly Uncategorized

In this episode, we’ll talk about how Jim Beam’s recent brand position probably sounded good when they were whiteboarding the advertising campaign…but when put into practice, we’ll deconstruct how they miss the mark and how they can rectify their position. Learn more about Lelex Prime and how we deconstruct language to understand emerging trends, brand…

July 1, 2020 breilly Ask Lelex Prime

GenWhy Feature on Lelex Prime

Recently, our friends at GenWhy Leaders Podcast had us on their podcast Episode #39 to talk about how brands can better cater to their customer’s Human Experience. Here’s the full episode. Check it out! And check out the other GenWhy Leaders Podcast episodes. Great nuggets of insight from people who are moving and shaking in…

June 18, 2020 breilly Artificial Intelligence

Olathe startup soars in pandemic by delivering hard-to-get consumer insight

Instead of dampening growth, the Covid-19 pandemic has made Lelex Prime’s offering more valuable. With stay-at-home orders, companies couldn’t rely on traditional methods, such as in-person focus groups, for consumer market research. One big pharmaceutical company told the Olathe startup, “We literally can’t get these answers anywhere else,” Lelex co-founder Brendan Reilly recalled. It resulted in…

June 4, 2020 Adam Sheridan Uncategorized

The impact of your age on behavior

Humans are reactive to the environment we are in. We all have a unique perspective of what environment we have lived/are living in because we all have unique experiences. It is the experiences over the course of our life time (and how we respond to those experiences) that shape who we are today. The single…