April 2, 2020 breilly Uncategorized

Going beyond Customer Experience (CX)

Customers are only customers for the brief moments or seconds they interact with your brand. But they are humans for their entire lives. A lot of what happens when the customer is being a human affects if they become a customer or not. The companies that win the next 5 years will be the ones…

November 21, 2019 Richard Neal Brand Strategy

Now that’s WEIRD…

Survey biases employed to produce intelligence that informs billions of dollars of economic focus and effort globally. That’s WEIRD… By: Richard Neal, CSO Recent scientific news made a splash across disciplines yet remained relatively untouched by the general media (mainstream media). This is unfortunate in that it offers a view into the inherent biases “baked…

September 20, 2019 breilly Uncategorized

Creating Unbiased Surveys

While a funny re-creation of the survey/focus group process, sometimes a market researcher can feel like poor old Schmidt in this video below. Actually true story, I asked a Fortune 500 CPG Food company how they went about doing product innovation on their frozen pizza products, their response? “We have 5 guys that fit our…