July 1, 2020 breilly Ask Lelex Prime

GenWhy Feature on Lelex Prime

Recently, our friends at GenWhy Leaders Podcast had us on their podcast Episode #39 to talk about how brands can better cater to their customer’s Human Experience. Here’s the full episode. Check it out! And check out the other GenWhy Leaders Podcast episodes. Great nuggets of insight from people who are moving and shaking in…

June 18, 2020 breilly Artificial Intelligence

Olathe startup soars in pandemic by delivering hard-to-get consumer insight

Instead of dampening growth, the Covid-19 pandemic has made Lelex Prime’s offering more valuable. With stay-at-home orders, companies couldn’t rely on traditional methods, such as in-person focus groups, for consumer market research. One big pharmaceutical company told the Olathe startup, “We literally can’t get these answers anywhere else,” Lelex co-founder Brendan Reilly recalled. It resulted in…

June 4, 2020 Adam Sheridan Uncategorized

The impact of your age on behavior

Humans are reactive to the environment we are in. We all have a unique perspective of what environment we have lived/are living in because we all have unique experiences. It is the experiences over the course of our life time (and how we respond to those experiences) that shape who we are today. The single…

April 13, 2020 dan@lelexprime.com Communications

Joining the Cyber Generation

All Generations are Adapting to New Ways of Socializing in the Age of Covid19 By: Richard Neal, CSO (Cybergen stance first published by Lelex Prime, Feb 2019) Born after 1995, the iGeneration is the first to grow up with smartphones. It’s no surprise that they’re more comfortable behind a screen and cultivating relationships with people…

April 2, 2020 breilly Uncategorized

Going beyond Customer Experience (CX)

Customers are only customers for the brief moments or seconds they interact with your brand. But they are humans for their entire lives. A lot of what happens when the customer is being a human affects if they become a customer or not. The companies that win the next 5 years will be the ones…