November 21, 2019 Richard Neal Brand Strategy

Now that’s WEIRD…

Survey biases employed to produce intelligence that informs billions of dollars of economic focus and effort globally. That’s WEIRD… By: Richard Neal, CSO Recent scientific news made a splash across disciplines yet remained relatively untouched by the general media (mainstream media). This is unfortunate in that it offers a view into the inherent biases “baked…

September 20, 2019 breilly Uncategorized

Creating Unbiased Surveys

While a funny re-creation of the survey/focus group process, sometimes a market researcher can feel like poor old Schmidt in this video below. Actually true story, I asked a Fortune 500 CPG Food company how they went about doing product innovation on their frozen pizza products, their response? “We have 5 guys that fit our…