Do you use Magic to deliver amazing insights? This specific question about our insights has never been directly asked but people do have suspicions. No it’s not Magic. It’s a scientific process that has been refined over a decade. Often clients get hung up on our processes not directly aligning with their understanding of how…
Ask Lelex Prime about eSports Assuming you haven’t been living under a rock, you likely have been hit over the head many times with headlines like; “eSports is Exploding in Growth”. These headlines are pretty spot on given its meteoric growth rate. Add to that eSports being a phenomenon that people over the age of…
Pitfalls to avoid in working with AI powered solutions It’s the hottest “buzzword” of the year. Artificial Intelligence, or “A.I.” is this mysterious technology that seems like the precursor before robots take over the world. It’s seems like it’s EVERYWHERE. There’s A.I. for supply chain logistics, A.I. for how we grow our crops, A.I. for…
It’s all About Layers Keeping with the recent gustatory theme today’s topic is about how onions and language are similar. Just take a look at the meme I posted here (the next article should definitely be about what a meme actually represents). Sounds odd at first but stick with me. It’s all about the layers……
Every time I go to New York City there is a pizza place that I go out of my way to eat at. It’s actually not in NYC, but in Hoboken, NJ. The place, called Benny Tudinos, has pizza slices the size of your entire torso. But it’s not the size of the slice that…
When boring analysis is exciting! Sometimes when you are looking at millions upon millions of digital artifacts, conversations, images, and videos, the output just isn’t exciting. We recently did a report for an NBA team and were exploring the possibility of using sponsorship as an “advertising platform” for an Urgent Care brand. Well, the data…
What do Slot Machines and Candles Have in Common? We recently did an “Audience Audit Alignment Report” analyzing an MLB Team’s fan base and how that fan base aligns with local Casinos. Our assumption going into this research was that there would be a significant amount of the audience that likely go to Casinos and…
A Girl’s Best Friend is a Diamond….a Baseball Diamond. Part 1 We recently did an “Audience Audit Alignment Report” analyzing the Kansas City Royals fan base and how that fan base aligns with Luxury Watches, Diamonds, and High-end Jewelry. Our assumption going into this research was that if you were a company selling these products…
Why the MLB’s Next Frontier is…. India? We were recently running a “Deep Intel Audience Audit” on an MLB Team’s fan base. We were specifically looking at what persona groups in the audience would be highly susceptible to purchase an Internet Service Provider’s services (more on this in another blog post.) In doing our data…