New Concepts in Behavioral Economics By Richard R Neal II, CSO Lelex Prime How thinking and emotions affect individual decisions and how current technologies misidentify attributes of consumer behaviors. The standard model for depicting human behaviors specifically the individual (economic) decisions which cumulatively impact the behavior of markets remains restricted and, even, overly terse. Economists employ…
Ad agencies are in a state of war By Dan Scott, CEO Lelex Prime An arms race is happening right now across the globe. The winners of which will be chosen in the next few years. There are new players, new tools, new ways to manage data, ad blocking and privacy laws. Plug in a…
The crystal ball aka super magic (Emergence Predictive Modeling) You’ve made it to the final chapter. The culmination of our magical methodology. No dragons to fight here only armor to give you the competitive advantage. Probably the most fun product in our suite. Stick with me here because this one is our favorite. We take…
Creating better outcomes through science Let’s continue the journey into the science of Lelex Prime. Have you read part 1 of this intriguing tale of science and magic? If not you better click here to start at the beginning. Otherwise enjoy… Step 2– Objectives Where do you go after the foundation is built? Well it’s…
Do you use Magic to deliver amazing insights? This specific question about our insights has never been directly asked but people do have suspicions. No it’s not Magic. It’s a scientific process that has been refined over a decade. Often clients get hung up on our processes not directly aligning with their understanding of how…
Ask Lelex Prime about eSports Assuming you haven’t been living under a rock, you likely have been hit over the head many times with headlines like; “eSports is Exploding in Growth”. These headlines are pretty spot on given its meteoric growth rate. Add to that eSports being a phenomenon that people over the age of…
Pitfalls to avoid in working with AI powered solutions It’s the hottest “buzzword” of the year. Artificial Intelligence, or “A.I.” is this mysterious technology that seems like the precursor before robots take over the world. It’s seems like it’s EVERYWHERE. There’s A.I. for supply chain logistics, A.I. for how we grow our crops, A.I. for…
It’s all About Layers Keeping with the recent gustatory theme today’s topic is about how onions and language are similar. Just take a look at the meme I posted here (the next article should definitely be about what a meme actually represents). Sounds odd at first but stick with me. It’s all about the layers……
Every time I go to New York City there is a pizza place that I go out of my way to eat at. It’s actually not in NYC, but in Hoboken, NJ. The place, called Benny Tudinos, has pizza slices the size of your entire torso. But it’s not the size of the slice that…
When boring analysis is exciting! Sometimes when you are looking at millions upon millions of digital artifacts, conversations, images, and videos, the output just isn’t exciting. We recently did a report for an NBA team and were exploring the possibility of using sponsorship as an “advertising platform” for an Urgent Care brand. Well, the data…