Book of the Month: The Laws of Human Nature by Robert Greene In our book of the month series we will highlight some key aspects found in the book that will help you in your job. If you are in strategy, marketing, branding, consumer insights or market research this is a must read. There is…
Our research has found…..drum roll please….If it isn’t a fruit or a vegetable (where using the term Organic is positive and will invoke a trigger for purchase), DON’T use it! Yes we are looking at you crackers, chips, cereal bars, and other snacks. Here’s some quick hits you should pay attention to if you are…
Lelex Prime CRO, Brendan Reilly presents at 1 Million Cups KC. Learn about how the social sciences and tools powered by Artificial Intelligence can be leveraged to define human behavior.
By Brendan Reilly Do you remember first time someone told you about Uber? I was staying at a buddy’s house out of town, and my flight left really early the next morning. The dialogue went something like this: Me: “Yikes not sure how I’m going to get to the airport tomorrow.” Steve: “Just use Uber.”…
What Clayton Christensen et al. says here perfect. It speaks to our core values and why Lelex Prime exists. Human behavior is not and was never intended to be described by looking at points of data. You can’t sum someone up by what websites they went to or some task they did that left behind…
April 2019, Lelex Prime wins grant award from Digital Sandbox KC – Time to see green: 3 startups spring into Digital Sandbox KC proof-of-concept program Thanks for the nice write up Kansas City Business Journal. Looking forward to putting our stamp on the world. Check out the article: Olathe AI startup finds fast growth with Fortune…
By Richard Neal Opinion Dynamics and Collective Decisions, as a scientific practice under the multidisciplinary force identified as Computational Social Science (CSS), represent the next phase in expanding the specialized methodology for understanding the complexities inherent with holding, sharing and changing individual preferences and judgements within the context of the social system from which said…
By: Brendan Reilly A couple of things strike me when I watched this… 1. Man Steve, those jeans are something else 2. Oh nevermind Steve, the audience’s outfits are much worse 3. He is DEAD ON with this message I’m not even an Apple lover (more of a Google/Androider) but I love how it’s so…
Does Successful Communication depend on Echo Chambers? Lelex Prime utilizes socio-psychological research from around the world to constantly evolve our array of models referencing human behavior. The available corpus expands beyond 34 million articles and is growing continually. Every once in a while we enjoy highlighting published research that we think you’ll find interesting. Recently,…
Emerging trends in eSports We’ve written before about the vastly popular eSports and how to appropriately understand this booming industry, and more importantly, understand who is engaging with eSports. You can read about the audience overview here → eSports Fans vs Gamers Lelex Prime gets asked a lot about eSports nowadays. Seems like every agency…