January 28, 2019 rrneal Communications

Are Social Echo Chambers a Gift or a Curse?

Does Successful Communication depend on Echo Chambers? Lelex Prime utilizes socio-psychological research from around the world to constantly evolve our array of models referencing human behavior. The available corpus expands beyond 34 million articles and is growing continually. Every once in a while we enjoy highlighting published research that we think you’ll find interesting. Recently,…

December 9, 2018 dan@lelexprime.com Ask Lelex Prime

Will China Kill eSports

Emerging trends in eSports We’ve written before about the vastly popular eSports and how to appropriately understand this booming industry, and more importantly, understand who is engaging with eSports. You can read about the audience overview here → eSports Fans vs Gamers Lelex Prime gets asked a lot about eSports nowadays. Seems like every agency…

November 29, 2018 rrneal Economic Theory

Selfishness & Collective Economic Theory

New Concepts in Behavioral Economics By Richard R Neal II, CSO Lelex Prime How thinking and emotions affect individual decisions and how current technologies misidentify attributes of consumer behaviors. The standard model for depicting human behaviors specifically the individual (economic) decisions which cumulatively impact the behavior of markets remains restricted and, even, overly terse. Economists employ…

October 25, 2018 dan@lelexprime.com Artificial Intelligence

Beware the AI Buzz Word

Pitfalls to avoid in working with AI powered solutions It’s the hottest “buzzword” of the year. Artificial Intelligence, or “A.I.” is this mysterious technology that seems like the precursor before robots take over the world.  It’s seems like it’s EVERYWHERE. There’s A.I. for supply chain logistics, A.I. for how we grow our crops, A.I. for…

October 18, 2018 dan@lelexprime.com Emergence

Language is like an Onion

It’s all About Layers Keeping with the recent gustatory theme today’s topic is about how onions and language are similar. Just take a look at the meme I posted here (the next article should definitely be about what a meme actually represents). Sounds odd at first but stick with me. It’s all about the layers……