When boring analysis is exciting! Sometimes when you are looking at millions upon millions of digital artifacts, conversations, images, and videos, the output just isn’t exciting. We recently did a report for an NBA team and were exploring the possibility of using sponsorship as an “advertising platform” for an Urgent Care brand. Well, the data…
What do Slot Machines and Candles Have in Common? We recently did an “Audience Audit Alignment Report” analyzing an MLB Team’s fan base and how that fan base aligns with local Casinos. Our assumption going into this research was that there would be a significant amount of the audience that likely go to Casinos and…
A Girl’s Best Friend is a Diamond….a Baseball Diamond. Part 1 We recently did an “Audience Audit Alignment Report” analyzing the Kansas City Royals fan base and how that fan base aligns with Luxury Watches, Diamonds, and High-end Jewelry. Our assumption going into this research was that if you were a company selling these products…
Why the MLB’s Next Frontier is…. India? We were recently running a “Deep Intel Audience Audit” on an MLB Team’s fan base. We were specifically looking at what persona groups in the audience would be highly susceptible to purchase an Internet Service Provider’s services (more on this in another blog post.) In doing our data…