Emerging trends in eSports We’ve written before about the vastly popular eSports and how to appropriately understand this booming industry, and more importantly, understand who is engaging with eSports. You can read about the audience overview here → eSports Fans vs Gamers Lelex Prime gets asked a lot about eSports nowadays. Seems like every agency…
Do you use Magic to deliver amazing insights? This specific question about our insights has never been directly asked but people do have suspicions. No it’s not Magic. It’s a scientific process that has been refined over a decade. Often clients get hung up on our processes not directly aligning with their understanding of how…
Ask Lelex Prime about eSports Assuming you haven’t been living under a rock, you likely have been hit over the head many times with headlines like; “eSports is Exploding in Growth”. These headlines are pretty spot on given its meteoric growth rate. Add to that eSports being a phenomenon that people over the age of…