November 21, 2019 Richard Neal Brand Strategy
Survey biases employed to produce intelligence that informs billions of dollars of economic focus and effort globally. That’s WEIRD… By: Richard Neal, CSO Recent scientific news made a splash across disciplines yet remained relatively untouched by the general media (mainstream media). This is unfortunate in that it offers a view into the inherent biases “baked…
September 12, 2019 dan@lelexprime.com Brand Strategy
By Dan Scott, CEO, Lelex Prime In social settings there is a well understood law of human behavior that induces desire. In it desire can be built up, layer by layer, by being available yet elusive, interesting yet disinterested. By showing a flash of brilliance and quickly becoming distant or unavailable the flames are desire…
