In this episode we dive into why White Claw and Truly have a combined 77% of the hard seltzer market, and how Bud Light Seltzer joining the “Hard Seltzer Wars” might have actually helped propel White Claw and Truly’s growth even faster. We’ll dive deep into analyzing the language surrounding each of these brands, and…
Recently, our friends at GenWhy Leaders Podcast had us on their podcast Episode #39 to talk about how brands can better cater to their customer’s Human Experience. Here’s the full episode. Check it out! And check out the other GenWhy Leaders Podcast episodes. Great nuggets of insight from people who are moving and shaking in…
One part of what we do at Lelex Prime is understand how people interpret and experience your brand through language. This is important because as humans, our behaviors are largely reactive to the environment we are in. And a large part of how we interpret our environment is via language. So much so that if…
Survey biases employed to produce intelligence that informs billions of dollars of economic focus and effort globally. That’s WEIRD… By: Richard Neal, CSO Recent scientific news made a splash across disciplines yet remained relatively untouched by the general media (mainstream media). This is unfortunate in that it offers a view into the inherent biases “baked…
By Dan Scott, CEO, Lelex Prime In social settings there is a well understood law of human behavior that induces desire. In it desire can be built up, layer by layer, by being available yet elusive, interesting yet disinterested. By showing a flash of brilliance and quickly becoming distant or unavailable the flames are desire…