April 13, 2020 dan@lelexprime.com Communications

Joining the Cyber Generation

All Generations are Adapting to New Ways of Socializing in the Age of Covid19 By: Richard Neal, CSO (Cybergen stance first published by Lelex Prime, Feb 2019) Born after 1995, the iGeneration is the first to grow up with smartphones. It’s no surprise that they’re more comfortable behind a screen and cultivating relationships with people…

November 21, 2019 Richard Neal Brand Strategy

Now that’s WEIRD…

Survey biases employed to produce intelligence that informs billions of dollars of economic focus and effort globally. That’s WEIRD… By: Richard Neal, CSO Recent scientific news made a splash across disciplines yet remained relatively untouched by the general media (mainstream media). This is unfortunate in that it offers a view into the inherent biases “baked…

February 11, 2019 rrneal Emergence

Computational Social Science from Web 2.0 to Cybergen

By Richard Neal Opinion Dynamics and Collective Decisions, as a scientific practice under the multidisciplinary force identified as Computational Social Science (CSS), represent the next phase in expanding the specialized methodology for understanding the complexities inherent with holding, sharing and changing individual preferences and judgements within the context of the social system from which said…