June 18, 2020 breilly Artificial Intelligence

Olathe startup soars in pandemic by delivering hard-to-get consumer insight

Instead of dampening growth, the Covid-19 pandemic has made Lelex Prime’s offering more valuable. With stay-at-home orders, companies couldn’t rely on traditional methods, such as in-person focus groups, for consumer market research. One big pharmaceutical company told the Olathe startup, “We literally can’t get these answers anywhere else,” Lelex co-founder¬†Brendan Reilly recalled. It resulted in…