April 2, 2020 breilly Uncategorized

Going beyond Customer Experience (CX)

Customers are only customers for the brief moments or seconds they interact with your brand. But they are humans for their entire lives. A lot of what happens when the customer is being a human affects if they become a customer or not. The companies that win the next 5 years will be the ones…

September 20, 2019 breilly Uncategorized

Creating Unbiased Surveys

While a funny re-creation of the survey/focus group process, sometimes a market researcher can feel like poor old Schmidt in this video below. Actually true story, I asked a Fortune 500 CPG Food company how they went about doing product innovation on their frozen pizza products, their response? “We have 5 guys that fit our…