Lelex Prime makes it easier than ever before to understand human behavior and how those behavioral forces will affect your business. Our proprietary science, Collective Dynamics, is new discipline leveraging Anthropology, Economics, Psychology, and Sociology to explain group behavioral phenomenon to identify and track societal and cultural trends.
Download our whitepaper to see how some of the world’s largest brands have benefited from Lelex Prime’s custom research.
We’ve helped Brands innovate on products and create marketing that motivates by providing cutting-edge research in the following areas:
A Fortune 100 CPG Frozen Food company needed to identify how to uncover emerging trends in frozen lunch/dinners. They wanted to discover novel macro and micro trends as innovation platforms. Citing social media listening, surveys, and focus groups as being too latent in notifying them about a trend they said, “With our current tools, by the time we identify trends they are in the mainstream, and have already been brought to market by competitors leaving less opportunity to capitalize on it.”
A Fortune 500 CPG Food company wanted to test how 100 product innovation concepts might be received by their target audiences. With experimental innovations ranging from flavor to form, they wanted to understand which ones would most likely perform best prior to taste testing. Their reason for selecting Lelex Prime was based on recent product failures that taste tested very well but performed badly in sales.
A Fortune 500 CPG company in personal care products wanted to identify new innovations to consider for launch over the next 2-3 years. Their goal was to “have consumer generated data to tell us where we should be innovating”.
A leading pharmaceutical company asked us to identify where their OTC pharmaceutical products had permission to innovate in the minds of the American public. They chose Lelex Prime to provide insight after realizing that “We have our own biases because we are domain experts. We want to have a fresh, data-driven look at where opportunities exist that gets us out of our own way of thinking.”
A global Travel Brand wanted help identifying who their target audience was, what that target’s interests/opinions/attitudes were, and how to motivate them for loyalty marketing and conversion. They chose Lelex Prime because, “We needed a more scientifically rigorous and data-driven approach to making our segmentation actionable. We wanted to ensure that the foundation of our marketing strategy was built by science and data.”
A Fortune 500 CPG Food company asked us to identify the “Why” behind their target audience’s behavior, with specific focus on the purchase of a common grocery item. They chose us because, “We need a way to uncover why people do what they do. Knowing this will unlock many answers for us.”
A Fortune 500 Online Travel Agency asked us to identify what their brand should stand for and how best to communicate this stance to their target audiences, citing “We need a way to uncover why people make purchasing decisions related to website travel and our traditional research doesn’t answer these questions for us.”
A Fortune 500 CPG Personal Care company wanted us to help them get more accurate and faster message and script testing. They had different concepts they wanted tested related to advertising focused on one product in particular. They chose Lelex Prime because, “We know we get biased feedback with our current market research on message testing but we’ve never really been able to identify a faster and more effective way to do this until now.”
A Fortune 500 CPG Personal Care and Home Goods company came to Lelex Prime to get packaging analysis and testing done on their cat litter brand. The company cited, “We need an objective approach to understanding how well our packaging is communicating to our target audiences. We have suspicion that it’s a big reason why our market share is behind but we want to identify specifics of where we can improve to more resolutely connect with our target audience.”
An online travel agency was searching for a way to ensure their content strategy was resonating with their target audiences. This project focused on 11 different countries throughout North America, Asia, Europe, and South America. Their problem was, “We’re having a decreasing response to our video assets. We want strategic briefs that review our current international portfolio of ads with recommendations that will inform our creative team moving forward.”