In this episode, we’ll talk about what Ariana Grande, Savage Garden, Butterfly sweatshirts, and Tigers have to do with the current state of the Hard Seltzer Wars.
We’ll deconstruct how Americans interpret some of the key elements related to the Truly and White Claw brands. Diving deep on the semantics associated with both of these brands and how/where it helps and hurts each brand based on something as simple as their brand name.
Learn more about Lelex Prime and how we deconstruct language to understand emerging trends, brand strategy, consumer insight and more at:

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